In 1994, the Government established Bord Bia – the Irish Food Board – to champion the success of the Irish food and drink industry. Bord Bia is charged with the promotion of Irish food and drink in domestic and overseas markets and, as an agency, it highlights Ireland's rich food resources, unspoiled landscape and valued skills base of its people. After 10 years of marketing Ireland's premium products, Ireland now exports to all countries in Europe and has extensive business in wider international markets, particularly North and South America, Africa and Asia. Despite its modest size, Ireland is the fourth largest exporter of food and drink in Europe and the industry accounts for over 7 per cent of Ireland's economic output, 11 per cent of Ireland's total exports and almost 9 per cent of total employment.
The success of Ireland's food export trade is founded on natural production methods, stringent food controls at farm and processing level and a committed customer service. Through innovation, state of the art technology and a passion for the industry, Ireland's major players are enjoying worldwide renown for their products and service.