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Article appeared in issue 3, 2020

Going for growth

Lidl Ireland and its exclusive beef supplier, Cavan-based Liffey Meats, have secured exports of Irish beef to Europe and the US valued at €14 million, an increase of 20 per cent on 2019. The deal will see 17 fresh and frozen Bord Bia Quality Assured products exported to Lidl stores in 17 countries around Europe and the US over the next 12 months.

In 2017, Lidl was the first Irish retailer to facilitate a deal with its US counterparts that saw Irish beef, labelled with the United States Department of Agriculture (USDA) seal of approval, on the shelves of US Lidl stores. This was the result of three years of engagement between Bord Bia (the Irish Food Board) and the USDA. The USDA label guarantees US consumers that the claims of Bord Bia Quality Assured Irish beef are validated by their own national authority.

Speaking about the partnership, Ciaran Beirne of Liffey Meats said: “Our longstanding partnership with Lidl has allowed us to develop our business significantly over the past number of years, and this opportunity to leverage new international markets is a gamechanger for our business.”

John Paul Scally, Managing Director for Lidl Ireland and Northern Ireland commented: “At Lidl, supporting and developing our local supplier network has always been a priority for us and now, more than ever, we are committed to investing in our partners. With our commitment and support they can strengthen their supply chains, build their capacity and workforce to supply, not only the island of Ireland, but more than 18 countries across Europe and the US with quality Irish beef.”